Haters gonna hate, but Taylor Swift is a marketing genius. Whether you like her music or not, it’s hard to deny this fact. At just 25 years old, she has created a brand with more influence than most marketers dream … Continue reading
Tagged: Social Media Marketing
As I outlined in a previous post, Scary Good Advertising From Horror’s Finest, clichés are commonplace in scary movies, so much so that entire films have been made poking fun at the genre’s tropes (Scream, Scary Movie, for instance). But instead … Continue reading
In the good ol’ days the price of a little shameless self-promotion was simply your own humility, but all that’s changed with Facebook’s latest announcement. This past Wednesday Facebook rolled out its latest feature – personalized promoted status updates. Anyone … Continue reading
Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to … Continue reading
Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.