Both President Obama and Governor Romney have shined with their incorporation of social media into their respective campaigns.  While both candidates saw their initial Twitter trending topic efforts yield mixed results, the two campaigns haven’t showed any signs of slowing … Continue reading →

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to … Continue reading →

Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.

A recent study, commissioned by eBay’s UK office, predicts that in 2014 the site’s sales coming directly from social media will climb to £290M, roughly $460.6M. That’s a boost of more than £90M ($143M). While an increase in traffic and … Continue reading →

With more and more users logging onto Facebook and Twitter everyday and new social networks popping up as well, it’s becoming critical that businesses maintain a strong, uniform message across all avenues. So how are companies tackling the growing communication … Continue reading →