As alluded to in this week’s earlier post, Lessons in Branding from the London Games, self deprecation is a pretty easy way to endear yourself to fans and customers. It shows that your company has a solid sense of humor … Continue reading →

With the Summer Olympics coming to a close, we may not have Lolo Jones or Ryan Lochte gracing our television sets every day, but we can at least look forward to them inevitably becoming spokespersons for Subway, McDonald’s, etc. But … Continue reading →