Tagged: NFL

The Dallas Cowboys & Taking Creative Risks


As a fan of the long-suffering Fighting Gamecocks of South Carolina  and the perennial underachieving Atlanta Falcons, let me be the first to issue a message of condolence to my Duncan/Day and DFW brethren for the hit their Texas Longhorns … Continue reading

The NFL, Replacement Refs & Public Relations


The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with … Continue reading

From Customer to Brand Fan – Part Two


Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to … Continue reading

The Cowboys Know Advertising


Named the NFL’s highest valued franchise by Forbes in 2011 for the fifth straight year, the Dallas Cowboys are one of the country’s most visible sports franchises. With sponsorship revenues topping $50M annually, Cowboys owner Jerry Jones clearly understands the … Continue reading

by Daniel Sweeney | posted | in Advertising & Marketing
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