Often the phrase “any publicity is good publicity” gets tossed around with a complimenting shoulder shrug. From shared content on a less than credible website to media coverage coming from some kind of corporate crisis or technical gaffe.

The malt beverage Four Loko has been stirring controversy for the better part of two years now due to its unique blend of caffeine and alcohol content. The drink’s parent company, Chicago-based Phusion Projects, has received an unprecedented amount of … Continue reading →