When Facebook and Microsoft formed a partnership for banner ad syndication in August 2006, it marked the beginning of the social network’s rise to prominence in the realm of online advertising and marketing. A little over a year later, in … Continue reading →

Gotta have my pops. Not the call to action you’ve come to expect in a television commercial, but rather a declarative statement. The hidden context in that proclamation being, “Corn Pops are so good, so delicious, so incredibly pleasing to … Continue reading →

If you’re unfamiliar with Advertising Week it can best be described as the world’s premier annual gathering of marketing and communications leaders each year in New York City. If you’re like me and can’t make to NYC this week, you’re … Continue reading →

The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with … Continue reading →

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to … Continue reading →