Facebook unveiled yet another update on Thursday – this time revealing an updated look for its News Feed feature, one that is now consistent across all channels (Web, mobile, tablet). “Today we’re announcing a new layout of Facebook designed to … Continue reading →

While the world seems to be in agreement that a presence on social media is critical to a business’s success in 2012, the idea of using Facebook, Twitter, et al for customer service is still a hot topic.

Both President Obama and Governor Romney have shined with their incorporation of social media into their respective campaigns.  While both candidates saw their initial Twitter trending topic efforts yield mixed results, the two campaigns haven’t showed any signs of slowing … Continue reading →

As I outlined in a previous post, Scary Good Advertising From Horror’s Finest, clichés are commonplace in scary movies, so much so that entire films have been made poking fun at the genre’s tropes  (Scream, Scary Movie, for instance). But instead … Continue reading →

When Facebook and Microsoft formed a partnership for banner ad syndication in August 2006, it marked the beginning of the social network’s rise to prominence in the realm of online advertising and marketing. A little over a year later, in … Continue reading →