How Videogames Reinvented the Subscription Mo...

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Vendors love subscription-based pay models for their consistent and predictable streams of revenue. Similar ideas have existed for at least a century, from jelly-of-the-month clubs to gym and cable subscriptions – but now, the Internet has made a wider variety of services and more personalized marketing possible.

Here’s a brief overview of how videogame producers are using digital distribution to redefine the subscription model. For those of you that don’t know your MMOs from your FPSes, I’ve also provided non-videogame examples of companies that have adopted these strategies to sell actual goods.

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by Andre Wong | posted | in Advertising & Marketing, Apple, Mobile Apps, News

Reaching out to Young Consumers

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Over a quarter of the population is under 19. The post-Millennial “Generation Z” will soon be entering the workforce and earning real purchasing power. More tech-savvy than previous cohorts and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers?

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by Andre Wong | posted | in Advertising & Marketing, Blogging, Social Media
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Minority Report and the Future of Advertising

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Before Steven Spielberg started filming Minority Report, he asked numerous scientists what they thought the world would look like in 2054, and put their ideas to film. We’ve still got some time before then, but new technologies in gesture-based control of our screens, iris-based retinal scanning, and targeted advertising are already taking hold in today’s world.

However, we still can’t predict what you’ll do before you’ll do it… or can we?

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by Andre Wong | posted | in Advertising & Marketing
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