Duncan/Day Advertising is Celebrating 28 Years in Business!

Color’s Role in Branding & Marketi...

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With the recent introduction of the colored iPhone 5C, it’s almost as if the technology of the newest iPhone has taken a back seat to the colors of the model. Is the familiar sight of Apple’s brand blurred by the mere presence of a hot pink iPhone? Does the lime green stray too far from the company’s otherwise consistent branding?

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by Daniel Sweeney | posted | in Design
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In Defense of Early Christmas Advertising

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It’s mid September in Texas and tank tops and iced coffees are still all the rage. Walk outside of Duncan/Day Advertising’s offices in Plano and the temperature is a brisk 90º.

The idea of throwing on a Santa hat and sitting by a roasting fire is sure to make any Texan shudder. The holidays couldn’t seem further away, yet we’ve already got Christmas advertising campaigns rolling out.

But the warm weather here in Dallas hasn’t stopped Kmart. The national retailer debuted the year’s first holiday ad earlier this week – showcasing the store’s free layaway program. [more...]

Strike a Pose: Heisman Hopeful, Brand Ambassa...

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Viral videos, life-size cutouts, ten-story billboards, direct mailing pieces, custom logos and promotional collateral galore. If you’re looking for innovative marketing and PR campaigns with some real passion and spirit behind them, look no further than college football’s annual Heisman campaigns.

The Heisman Memorial Trophy Award is given annually to the sport’s most outstanding player. Each year a panel comprised of sports journalists from all over the country, as well as previous recipients of the award, vote for the player they deem the most deserving. While the voting committee is urged to look solely at on-the-field performance, critics claim the process is more of a popularity contest than anything else. [more...]

Marketing to Mobile Users through Branded Gam...

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http://mashable.com/2013/01/11/rovio-angry-birds-260-million/

A recent post from the folks at ClickZ looked at the future of mobile and smartphone gaming as it relates to advertising, marketing and branding.

Sure, mobile apps are already all the rage – just look at our earlier post on The Walking Dead‘s “Dead Yourself” app – but we’re talking games that deeply engage users, normally on a level beyond, for example, a photo app.

“One out of every five minutes on mobile is either spent with Facebook or Instagram,” says Simon Whitcombe, games lead at Facebook

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Breaking Bad & Smartphone Apps to Raise ...

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If you have a television or access to the internet, chances are you’ve watched or read about AMC’s Breaking Bad, the hilarious sitcom that follows the wacky hijinks of former chemistry teacher Walter White and his partner/former student Jesse Pinkman.

Just kidding, the show is a dark drama (with a hint of humor) that follows the aforementioned White and Pinkman as they descend further and further into darkness as meth dealers.

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by Daniel Sweeney | posted | in Mobile Apps
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