The latest of several major musicians to experiment with album releases, legendary rap crew Wu-Tang Clan is releasing eight songs from their newest album pre-loaded onto a Bluetooth speaker.
Vendors love subscription-based pay models for their consistent and predictable streams of revenue. Similar ideas have existed for at least a century, from jelly-of-the-month clubs to gym and cable subscriptions – but now, the Internet has made a wider variety of services and more personalized marketing possible.
Here’s a brief overview of how videogame producers are using digital distribution to redefine the subscription model. For those of you that don’t know your MMOs from your FPSes, I’ve also provided non-videogame examples of companies that have adopted these strategies to sell actual goods.
Over a quarter of the population is under 19. The post-Millennial “Generation Z” will soon be entering the workforce and earning real purchasing power. More tech-savvy than previous cohorts and disillusioned with traditional corporate advertising, will you be ready to market to this rising group of consumers?
Before Steven Spielberg started filming Minority Report, he asked numerous scientists what they thought the world would look like in 2054, and put their ideas to film. We’ve still got some time before then, but new technologies in gesture-based control of our screens, iris-based retinal scanning, and targeted advertising are already taking hold in today’s world.
However, we still can’t predict what you’ll do before you’ll do it… or can we?
Though social media has hogged the headlines in advertising and marketing over the last few years, let’s not forget about email marketing.
According to a recent study, email marketing is shown to still be incredibly effective in attracting new customers.