Press releases are traditionally used to disseminate important information to the public through various media outlets, often containing news on awards, employees, quarterly earnings or special product promotions.
While still vital in providing the public with company updates and generating awareness of a brand, recent years have seen press releases become critical part of SEO equation – and in turn, valuable tools in bringing prospective buyers through the purchasing process.
When looking to promote a common product used by most of the general public, a variety of advertising avenues are available to marketers as they attempt to pique the interest of prospective buyers – but in the quest to engage a more niche market, one has to do thorough research in finding effective mediums.
With Facebook and Twitter’s advanced retargeting capabilities, social networks offer unique advertising opportunities that can be especially advantageous in reaching very specific target markets.
Social media and YouTube have brought about a new age of live marketing stunts and experiential marketing campaigns.
Advertisers and marketers have taken advantage of above-mentioned mediums to develop fun, engaging stunt-driven marketing and advertising campaigns – capturing it all on video and fostering sharing among web users.
Long devoid of any direct advertising, Instagram has not only become a booming online photo-sharing network with more than 150 million users – but it’s also emerged as an important medium that, because of its lack of ads, fosters creativity and an artistic eye from brands.
As images aren’t sponsored or promoted in any way beyond a follow, brands must be über creative in their presentation of content, allowing the engaging images to draw an audience themselves. It’s this unique environment that’s given us gems from brands like Nike, Red Bull, Adidas and Converse.
With the recent introduction of the colored iPhone 5C, it’s almost as if the technology of the newest iPhone has taken a back seat to the colors of the model. Is the familiar sight of Apple’s brand blurred by the mere presence of a hot pink iPhone? Does the lime green stray too far from the company’s otherwise consistent branding?