If you’re an avid user of Facebook’s mobile application and Pages app, surely you’ve noticed how the social network has shifted its focus to images and media in recent updates – not to mention the social network’s new standalone Facebook Camera app.
“Branding is very, very important.” Strong words from ad exec? Perhaps they were spoken by a Fortune 500 company’s CMO? Try the head coach of Vanderbilt’s football team, James Franklin.
The folks over at Adweek got their hands on the newest Las Vegas Convention and Visitors Authority “Keep Calm & Carry On” advertisement – which features an extra royal, timely twist that clearly references Prince Harry’s recent Sin City exploits.
With the U.S. Anti-Doping Agency announcing today that it is officially stripping Lance Armstrong of all of his Tour de France titles as a result of numerous banned substance charges, we’re getting to see a real-life lesson is crisis communication from Armstrong and his camp.
A recent study, commissioned by eBay’s UK office, predicts that in 2014 the site’s sales coming directly from social media will climb to £290M, roughly $460.6M. That’s a boost of more than £90M ($143M).
While an increase in traffic and sales stemming from popular social media sites should come as no surprise, one must look deeper at Facebook and Twitter to see what’s the draw for prospective buyers.