According to a March 2012 Nielsen report, more than 50% of U.S. consumers are now using smartphones. With statistics like this, it’s easy to understand why the shift to the second-screen is a hot topic among advertisers and marketers. Mashable goes so far as to call the second-screen and mobile devices the “Marketer’s Holy Grail.”
Throwback Thursday is upon us and in addition to adding a hilarious, retro photo from Duncan/Day’s early, er, days to our Facebook page, I’m going to start giving a weekly salute to some of my favorite throwback advertising and marketing campaigns here on the Duncan Daily.
Today I’m taking a look at Nissan’s 1996 television commercial hereby referred to as Toys. Toys, developed by TBWA Chiat/Day, was one of my favorite as a child. Though I wasn’t in the market for a car (my Huffy got me around just fine), I was enamored with the commercial.
If you’re an avid user of Facebook’s mobile application and Pages app, surely you’ve noticed how the social network has shifted its focus to images and media in recent updates – not to mention the social network’s new standalone Facebook Camera app.
“Branding is very, very important.” Strong words from ad exec? Perhaps they were spoken by a Fortune 500 company’s CMO? Try the head coach of Vanderbilt’s football team, James Franklin.
The folks over at Adweek got their hands on the newest Las Vegas Convention and Visitors Authority “Keep Calm & Carry On” advertisement – which features an extra royal, timely twist that clearly references Prince Harry’s recent Sin City exploits.