“I bet everyone who used to watch Nick everyday like I did can still recite this whole commercial by heart.”
Named the NFL’s highest valued franchise by Forbes in 2011 for the fifth straight year, the Dallas Cowboys are one of the country’s most visible sports franchises. With sponsorship revenues topping $50M annually, Cowboys owner Jerry Jones clearly understands the power of branding and advertising.
Log on to your Pinterest page and you’re pretty much guaranteed to see three things: an outfit, an inspirational quote over a landscape and a minimalist ad.
While some effective print ads may not receive much online praise, the ads incorporating minimalism almost always draws applause from the online community.
According to a March 2012 Nielsen report, more than 50% of U.S. consumers are now using smartphones. With statistics like this, it’s easy to understand why the shift to the second-screen is a hot topic among advertisers and marketers. Mashable goes so far as to call the second-screen and mobile devices the “Marketer’s Holy Grail.”
Throwback Thursday is upon us and in addition to adding a hilarious, retro photo from Duncan/Day’s early, er, days to our Facebook page, I’m going to start giving a weekly salute to some of my favorite throwback advertising and marketing campaigns here on the Duncan Daily.
Today I’m taking a look at Nissan’s 1996 television commercial hereby referred to as Toys. Toys, developed by TBWA Chiat/Day, was one of my favorite as a child. Though I wasn’t in the market for a car (my Huffy got me around just fine), I was enamored with the commercial.