The limited edition Diet Coke (above, right) was introduced back in September of 2011 to celebrate parent company Coca-Cola’s 125th Anniversary. Not only was the sleek new design met with applause from the design community, customers seemed to take a liking to it as well. The overly warm reception went so far as to earn the new packaging a permanent stay on the shelf, reports Adweek.
As alluded to in this week’s earlier post, Lessons in Branding from the London Games, self deprecation is a pretty easy way to endear yourself to fans and customers. It shows that your company has a solid sense of humor and makes your brand more personable and easier to relate to. [more…]
Often the phrase “any publicity is good publicity” gets tossed around with a complimenting shoulder shrug. From shared content on a less than credible website to media coverage coming from some kind of corporate crisis or technical gaffe.
With more and more users logging onto Facebook and Twitter everyday and new social networks popping up as well, it’s becoming critical that businesses maintain a strong, uniform message across all avenues.
So how are companies tackling the growing communication channels that new social networks and increased opportunities presented? Well, count on the folks at Oregon Athletics (they of the eccentrically amazing and dynamic football uniforms) to take things to the next level.
With the Summer Olympics coming to a close, we may not have Lolo Jones or Ryan Lochte gracing our television sets every day, but we can at least look forward to them inevitably becoming spokespersons for Subway, McDonald’s, etc.
But as advertising and marketing professionals, what can we take away from the London Games, other than confirmation that Usain Bolt is very, very fast? Turn out, a whole lot. [more…]