ClickZ reported today that the U.S. Online Video Rankings for July 2012 showed that 184 million U.S. Internet users watched 36.9 billion online content videos – up from 180 million users in 2011. Additionally, comScore Media Metrix found that the online video was approximately 6.7 minutes in length (5.3 minutes in 2011).
The late, great Tony Scott has often had his directorial style described as kinetic, quick cutting and exciting. From Top Gun to Taking of Pelham 123, Scott’s unique brand of direction was constantly on display.
The limited edition Diet Coke (above, right) was introduced back in September of 2011 to celebrate parent company Coca-Cola’s 125th Anniversary. Not only was the sleek new design met with applause from the design community, customers seemed to take a liking to it as well. The overly warm reception went so far as to earn the new packaging a permanent stay on the shelf, reports Adweek.
As alluded to in this week’s earlier post, Lessons in Branding from the London Games, self deprecation is a pretty easy way to endear yourself to fans and customers. It shows that your company has a solid sense of humor and makes your brand more personable and easier to relate to. [more…]
Often the phrase “any publicity is good publicity” gets tossed around with a complimenting shoulder shrug. From shared content on a less than credible website to media coverage coming from some kind of corporate crisis or technical gaffe.