Online Video Views Continue to Climb

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ClickZ reported today that the U.S. Online Video Rankings for July 2012 showed that 184 million U.S. Internet users watched 36.9 billion online content videos – up from 180 million users in 2011. Additionally, comScore Media Metrix found that the online video was approximately 6.7 minutes in length (5.3 minutes in 2011).

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by Daniel Sweeney | posted | in Advertising & Marketing
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Diet Coke’s New Design Is Here To Stay

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The limited edition Diet Coke (above, right) was introduced back in September of 2011 to celebrate parent company Coca-Cola’s 125th Anniversary. Not only was the sleek new design met with applause from the design community, customers seemed to take a liking to it as well. The overly warm reception went so far as to earn the new packaging a permanent stay on the shelf, reports Adweek.

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by Daniel Sweeney | posted | in Advertising & Marketing
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Fun With Footlocker & Viral Videos

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As alluded to in this week’s earlier post, Lessons in Branding from the London Games, self deprecation is a pretty easy way to endear yourself to fans and customers. It shows that your company has a solid sense of humor and makes your brand more personable and easier to relate to. [more…]

by Daniel Sweeney | posted | in Advertising & Marketing
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