Marketing on Reddit Part 2: The Dos and Don...

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Reddit's mascotIn Part 1 of this series, we explored how Reddit is different from other social sharing sites. One of the biggest differences is that users vote on what content should be shown. Of course, it’s always important to create content that users will find value in. But never is that more true than on Reddit, where only users control how many people see your content.

To make marketing on Reddit more difficult, Redditors are particularly Internet savvy, do not appreciate blatant marketing, and can spot spam from a mile away. This may sound like a recipe for disaster, but fear not. By following a few rules, you can successfully market to Redditors. The rewards will be worth the effort.

Prioritize Your Goals

With any social media marketing, your first goal should be to create and foster a community. You achieve this by providing content that is relevant and valuable in some way. Whether the goal is to inform or entertain, your content should provide some value. The secondary goal is to promote your brand and reach more people. And you can only achieve the second goal by fulfilling the first.

This doesn’t change on Reddit. Focus on posting interesting content for the subreddit you’re posting to. Provide for the Redditors, and they will provide for you.

Leave Gimmicks at the Door

The only thing Reddit appreciates more than a cat meme is authenticity. Many users pride themselves in sniffing out fake stories and obvious marketing; that’s not always true on Facebook and other social sites. What works there may be a disaster on Reddit.

So, don’t simply insert your brand into an un-funny meme. Don’t pose as anything other than a representative of your company. Don’t post anything that says, “Like/upvote if you…” – that’s the most sure way of getting downvoted. Just be authentic and produce content you would like to see if you were a consumer.

Find the Right Community

As we discussed in Part 1 of this blog, Reddit is divided into thousands of subreddits. These subreddits are smaller communities devoted to a particular topic. It’s vital that you find the right subreddit for your industry.

For example, if your company makes great fitness gear, you might find success at /r/fitness, /r/loseit and other related subreddits. Sometimes, you can find subreddits based on your target audience. Although Redditors are primarily male, companies that make products exclusively for women can find success on Reddit. They can join the communities at /r/twoxchromosomes and related subreddits.

Local businesses may also want to subscribe to their city’s subreddit, like /r/Dallas. Additionally, businesses should consider subscribing to many of the larger subreddits with more general topics, such as /r/askreddit and /r/TIL – which stands for Today I Learned. This will help you get a feel for Reddit as a whole and may open up some great conversations about your brand.

Become a Lurker

On Reddit, a “lurker” is someone who doesn’t post links, but sometimes does participate in the comment section. Before you get started posting things, just be a lurker for a while. Learn about each subreddit and try to find its unique pulse. When appropriate, comment on posts and reply to other comments. This will boost your “karma,” build credibility, and give you a sense of how to use Reddit to your advantage.

Always Follow the Rules

Reddit has overarching rules on posting and commenting, and each subreddit has their own rules as well. Make sure you know these rules well before commenting or posting anything. If you don’t, your content could be removed and/or you could be banned from specific subreddits.

Conclusion

With all these rules, Reddit might seem like a very scary place indeed. However, it is only so difficult because the users are discerning. This means that if you can successfully grab the attention of Redditors, you can find great success. It’s a double-edged sword, to be sure. And like any good sword, you need practice to wield it correctly.

If you have questions about this or any other marketing topic, please feel free to contact Duncan/Day. We are a Dallas-based agency specializing in branding, design, online marketing, corporate communications, and packaging. You can follow us on Facebook, Instagram and Twitter for more marketing tips and ideas.

by Mackenzie Maxwell | posted | in Advertising & Marketing, Social Media
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Marketing on Reddit Part 1: What is Reddit?

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(This is the first part of a two-part series exploring marketing possibilities on Reddit.)

Reddit's mascotReddit boasts itself as being “The Front Page of the Internet.” And while that might seem arrogant, it is an accurate slogan for the content sharing site. Many of the images and videos we see go viral on other social media sites are originally posted on Reddit. Since everyone wants their company’s content to go viral, it’s easy to see Reddit’s marketing appeal.

With 7.55 billion page views a month, Reddit is no small player on the social media stage. We should all be pushing our products and services on this site, right? Well, not so fast.

Like many online communities, Reddit has its quirks and rules that can make a marketer’s job difficult. When posting, it’s important that you follow certain etiquette, or ‘reddiquette’ as it’s often called. The first step to successfully marketing on Reddit is to truly understand what it is and how it works.

Subreddits

Reddit is a content sharing site comprised of many smaller communities, called ‘subreddits.’ These micro communities are marked with ‘/r/’ in front of the name. For example, one subreddit for people interested in copywriting is reddit.com/r/copywriting. On Reddit, it is simply referred to as ‘/r/copywriting.’ There are thousands of these sub-communities, so the chances of there being one for your industry are very high.

Getting Started

You can view any of these subreddits without an account, except for a few private communities. However, before you can post anything, vote on content, or subscribe to subreddits, you have to create an account. This requires simply choosing a username and password, and providing an email address. It’s a much simpler process than joining almost any other social networking site.

Once you’ve created an account, you’re officially a ‘redditor,’ and you can begin subscribing to subreddits and participating in the conversations. You will automatically be subscribed to a few default subreddits with more general themes. You can start exploring those to get an idea of how they work, or find more niche communities that fit your needs.

Finding Your Niche

The search bar in the top right corner is going to be your best bet for finding your industry’s subreddits. For example, an advertising agency can search for advertising, design, copywriting, or other topics and find many appropriate subreddits.

Simply hit the ‘subscribe’ button, and you’ll be able to access that subreddit easily and the best content from that community will show up on your home page.

Internet Points

When you log in to Twitter, you see the most recent Tweets from people you follow. Facebook has a complicated algorithm that decides what content gets top priority. But Reddit lets the users decide.

If a piece of content or a comment contributes to the conversation, is fun, or is valuable in some way, you might give it what is called an ‘upvote.’ Content that gains many upvotes in a short time will quickly pass lesser content for the top spot. You can also ‘downvote’ irrelevant content, which will make it appear lower.

This voting system not only determines the placement of content, it also determines a users ‘karma.’ Karma is the accumulation of votes a user has received. Every upvote gives the user one karma point. Every downvote takes away a karma point. These points technically do not matter, but users will look at another user’s karma to determine whether they are spamming, trolling, or actually providing good content.

That’s why it is important to truly become part of the Reddit community before posting anything. But we’ll get into that more in the second part of this blog.

Reddit can be a confusing site at first glance. However, once you dive in and get going, it will become easy to use and understand.

If you have any questions, please feel free to reach out! You can follow us on Facebook, Instagram and Twitter. Or just give us a call.

by Mackenzie Maxwell | posted | in Advertising & Marketing, Social Media
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Print Advertising is NOT Dead

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Print isn't dead It’s not difficult to find marketing professionals who will tell you that print advertising is dead. The idea that online marketing killed traditional publishing runs rampant, and it’s easy to see why. Magazines and newspapers around the world are cutting their staff, moving online, or closing their doors entirely. However, despite the seemingly bleak outlook for print, the medium is alive, well, and evolving.

If you look back far enough into the history of media, you will find people who believed television would kill radio. However, radio is still a widely consumed medium that has found new ways to reach audiences. Similarly, many people believed that the Internet would kill television. Yet, we are now in the middle of somewhat of a golden age of television. This goes to show that there will always be gloom-and-doom naysayers, and they won’t always be right. Here are a few reasons this will hold true for print:

1. Only the Most Engaged Readers

Only the Most Engaged Readers

If you are looking to reach a loyal audience who is truly invested in the media they are consuming, look no further than print publications. While many casual newspaper and magazine readers have transitioned to online sources, only the most engaged customers have stuck with traditional outlets. It’s the classic case of quality versus quantity. If quality is what you’re after, don’t leave printed mediums out of your next marketing campaign.

2. Print Advertising Still Has Highest ROI

Return on Investment

Recent studies have shown that print advertising has a higher return on investment than radio, television, and online advertising. Of course, what works best for your company will be dependent on the product and target audience. However, this shows us that print advertising is not dead; it’s not even sick.

 

3. QR Codes are Bridging the Gap

QR Codes

Yes, you can have your cake and eat it too. More and more, print advertisements are using QR codes to tie in with online marketing campaigns. This allows you to have a more comprehensive campaign while reaching a wider audience. What’s not to love about that?

 

4. Print is Tangible

Magazines

E-readers have not killed the printed book. Why? Because there is something fundamentally satisfying about holding a piece of printed material in your hand. The same goes for printed advertisements.

Tangible ads stick around longer, too. Think about how many magazines are lying around your doctor’s office, break room, and other waiting areas. I’d venture to guess they aren’t all this month’s issue. Where an online ad disappears as soon as the reader clicks away, the printed ad can stick around for years.

Of course, every ad campaign is unique, and not all of them should involve print in this day and age. However, print can be a viable and important part of many great campaigns. What do you think? Is print advertising dead, or is it just changing?

If you need help deciding what mediums should be part of your next campaign, give Duncan/Day Advertising a call. We pride ourselves in created integrated campaigns that reach the audience you need.

by Mackenzie Maxwell | posted | in Advertising & Marketing

Alz. Research is Underfunded and You Can Help

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Alzheimer's - Memory  Imagine an epidemic affecting the brains of 5.2 million Americans, leaving no survivors. What if this disease devastated families financially and emotionally? Think about what would happen if this disease cost the country hundreds of billions of dollars every year. Worst of all, imagine there being no known cure, prevention, or completely effective treatment.

People would be screaming for more research, demanding a cure immediately, right? Wrong. Such a disease exists, and its name is Alzheimer’s. While most people know of this affliction, it remains one of the most poorly understood, under funded, costly, and destructive diseases in the world.

The emotional and financial devastation that this disease can cause to families is tragic. I know this because my dear husband recently passed due to Alzheimer’s. There is no other disease that kills quite like this one. It takes more than just a loved one’s memory. It slowly chips away at many of the traits and quirks that make up that person. Meanwhile, caretakers must either pay for someone to be with their loved one full time or quit their own job.

Effects on the Economy

The effects that this disease has on our economy as whole may be less obvious to many people. The fact that Alzheimer’s lingers for so many years and that the patient requires 24/7 monitoring makes it an expensive disease. Currently, Alzheimer’s costs the United States $214 billion each year. Researchers believe that if nothing is done, this cost will rise to $1 trillion each year by 2050.

We know that funding directed toward research can help change all of this, as it has with many other destructive diseases. In fact, in the first decade of the 21st century, the diseases that saw an increase in research funding killed far fewer people than they had previously. There was a 42% decrease in deaths caused by HIV/AIDS, a 23% decrease in strokes, and a 15% decrease in heart disease.

In that same time, there was a 68% increase in deaths caused by Alzheimer’s. Can you guess what happened to Alzheimer’s research funding during that time? It was slashed. While this is correlative evidence, it is striking enough to see that we need more funding to find a cure for Alzheimer’s, and we need it now.

Awareness

Unfortunately, Alzheimer’s research has a branding problem. In the battle for funding, this can spell serious trouble. Unlike other devastating diseases like cancer and AIDS, there are no famous survivors of the disease. In fact, there are no survivors at all. Of the top 10 fatal diseases, Alzheimer’s is the only one for which there is no treatment. This means the public has nobody to rally around and seems to think there is no hope.

Alzheimer’s also creates a fear so large that many people cannot comprehend taking on this disease. The idea that our memories and essence can be stripped from us is utterly terrifying. Many people are too afraid to even talk about Alzheimer’s, much less discuss funding needs. If we want to help families affected by Alzheimer’s, we must stop whispering about it. We must overcome our fear and speak its name, so that we can demand a cure.

Misconceptions

There are also many misconceptions that keep Alzheimer’s research from getting the attention it needs and deserves. One such misconception is that losing one’s memory is a natural part of dying. While age is a risk factor for developing Alzheimer’s, this disease is not a normal, expected part of aging. Perhaps this myth stems from two other common misconceptions about Alzheimer’s: it only happens to old people and it is not fatal.

Up to 5% of people who develop Alzheimer’s will do so in their 40s or 50s. So, we can see that Alzheimer’s does not just affect those who are over 65, as many people believe. Furthermore, people who have this disease, no matter the age, are not just dying from old age and happen to be losing their memory at the same time. Instead, Alzheimer’s is picking away at their brain. This disease is always fatal and is the cause of too many deaths.

Clearing up these misconceptions may play a role in increasing funding for Alzheimer’s research. When people understand that it is a fatal disease that should not be accepted as part of the aging process, they may begin to see why it is so important to fight.

Promising Research

Despite all of the setbacks, much progress has been made in Alzheimer’s research. Scientists have many leads that could cause a breakthrough, if only they had the means to investigate further. For example, people with Down syndrome whose brains look like they should have Alzheimer’s do not experience symptoms of the disease. Researchers may be able to understand why this happens, which would lead us closer to a cure.

Similarly, patients with rheumatoid arthritis do not experience Alzheimer’s at the same rate as the general population. While the reason behind this is unknown, studying it could lead to a better understanding of both diseases. There are many other avenues of study that researchers could take as well.

Yes, there is an epidemic sweeping the nation, affecting millions of brains and costing billions of dollars. What’s more important is that there is hope. If we clear up a few misconceptions, fund the proper research, and never give up, we can beat this disease.

by Stacey Day | posted | in Off Topic

Helpful Organization Apps

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Apps for Business OwnersTechnology can be productivity’s greatest enemy. You could spend countless hours browsing Facebook, playing Candy Crush, and scrolling through Pinterest. However, the right apps could actually increase your productivity.

With the rise of smartphones in the workplace, there is huge demand for time management and organization apps. Luckily, more than a few developers are stepping up to that challenge. Listed below are some of the best productivity apps to keep you organized and on track.

To-Do List App: Things

Take your to-do lists into the digital age with Things. This handy application allows you to access all of your to-do lists from anywhere. Simply add a task, give it a category, and set a completion date. Things will give you a daily list of all your tasks and make sure nothing falls through the cracks.

Cost: $50 for Mac desktop, $20 for iPad, $10 for iPhone

Supported on: Apple devices

Password App: LastPass 

Sick of trying to remember every password for every website you use? You could use the same password for everything, but that’s not secure. Instead, use LastPass. All you will ever have to remember is your LastPass username and password. The app will generate secure passwords for your sites, and log in for you.

Cost: Free

Supported on: Any internet-connected device

App for Focusing: Focus @ Will 

If you have a hard time focusing on the task at hand, Focus @ Will can help. Based on proven neuroscience, this web-based application plays music that helps you stay focused. You can skip any tracks that are distracting to you, and Focus @ Will learns your preferences.

Cost: 30 day trial, then $5.99/month

Supported on: All web browsers

Notes App: Evernote 

No list of helpful apps would be complete without this organizational tool. Evernote allows users to capture handwritten notes, clip articles, and finish written projects all in one place. It syncs across all of your devices. So, if you have a great idea while you’re away from your computer, just jot it down on your phone. You’ll be able to see it when you return to your desk.

Cost: Free and paid versions available

Supported on: Smartphones, tablets, and desktops

Travel App: TripIt 

This nifty app organizes all travel information into one concise itinerary. Instead of digging through 15 different confirmation emails to find your flight number and departure time, you can simply open the TripIt app. It gives you weather, dates, times, confirmation numbers, maps and much more.

Cost: Free and paid versions available

Supported on: Smartphones, tablets, and desktops

by Mackenzie Maxwell | posted | in Mobile Apps

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