From Customer to Brand Fan – Part Two

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Creating brand advocates is a big part of a brand’s social media efforts.Ted Rubin

With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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Lessons in Branding & Marketing from Big Tex

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The annual celebration of all things Texas, the Texas State Fair, kicks off later this week. With staples like Big Tex and Tiny Tim, err, Tina, the State Fair draws an average of 3 million visitors every fall. With more than 125 years of proven success, the State Fair and its organizers know their audience, brand and consistently deliver on their promise of providing the people of Texas with a fun, worthwhile time every fair season.

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Music’s Increased Role in Advertising

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An infectious beat, a attention-grabbing high note, something to grab a viewer’s attention and temporarily halt them in their tracks as they reach for the Guide button during their favorite program’s commercial break – that’s the old definition of music from a commercial. Now, brands want the songs in their spots to impact the viewer beyond the length of the commercial.

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by Daniel Sweeney | posted | in Advertising & Marketing
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