Red Bull Takes Its Brand To New Heights

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Hero. Inspiration. Just two of he words linked to daredevil Felix Baumgartner this week. In every picture or description of Baumgartner and his record-setting dive you’ll see one other name included alongside his – Red Bull, the primary sponsor of the event, dubbed Red Bull Stratos.

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by Daniel Sweeney | posted | in Advertising & Marketing
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The Dallas Cowboys & Taking Creative Risks

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As a fan of the long-suffering Fighting Gamecocks of South Carolina  and the perennial underachieving Atlanta Falcons, let me be the first to issue a message of condolence to my Duncan/Day and DFW brethren for the hit their Texas Longhorns and Dallas Cowboys fandom took this past weekend.

I’m at a loss for words on the Longhorns, but there is a silver lining to the Cowboys’ loss to the Ravens on Sunday – the lessons in risk-taking we can all take from the head Cowboy himself, Jason Garrett.

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The Next Step in Facebook Advertising

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When Facebook and Microsoft formed a partnership for banner ad syndication in August 2006, it marked the beginning of the social network’s rise to prominence in the realm of online advertising and marketing.

A little over a year later, in November 2007, Facebook introduced users and businesses to Facebook Ads and pages for brands – further solidifying its position in the online ad world. Now, Mark Zuckerberg & Co. are attempting to change the game yet again.

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Facebook’s New Price For Shameless Self...

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In the good ol’ days the price of a little shameless self-promotion was simply your own humility, but all that’s changed with Facebook’s latest announcement. This past Wednesday Facebook rolled out its latest feature – personalized promoted status updates. Anyone manning a brand page should be familiar with the practice.

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