In the good ol’ days the price of a little shameless self-promotion was simply your own humility, but all that’s changed with Facebook’s latest announcement. This past Wednesday Facebook rolled out its latest feature – personalized promoted status updates. Anyone manning a brand page should be familiar with the practice.
Gotta have my pops. Not the call to action you’ve come to expect in a television commercial, but rather a declarative statement. The hidden context in that proclamation being, “Corn Pops are so good, so delicious, so incredibly pleasing to my palate that they are absolutely critical to my continued survival. I simply must have them.”
If you’re unfamiliar with Advertising Week it can best be described as the world’s premier annual gathering of marketing and communications leaders each year in New York City. If you’re like me and can’t make to NYC this week, you’re probably following the event closely via blogs and social media – particularly interested in the mobile marketing/advertising tidbits.
The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with a labor dispute – this time with its officials.
Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin
With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.