Baseball and pizza. Show a 4-year-old me those two things and you’ve instantly got my attention. Now, the Peter, Paul and Mary didn’t really do much for me back then, but hey, it worked for this Pizza Hut spot.
An infectious beat, a attention-grabbing high note, something to grab a viewer’s attention and temporarily halt them in their tracks as they reach for the Guide button during their favorite program’s commercial break – that’s the old definition of music from a commercial. Now, brands want the songs in their spots to impact the viewer beyond the length of the commercial.
Tuesday morning saw Twitter CEO Dick Costolo take to NBC’s airwaves to announce the latest updates to the site’s profile pages. Despite earlier changes as recently as this past February, the social network is again updating page layouts.
It’s been seven months since Mark Zuckerberg & Co. introduced the Facebook Timeline design for brands and some companies still aren’t utilizing all the opportunities the sleek layout provides them.
“I bet everyone who used to watch Nick everyday like I did can still recite this whole commercial by heart.”