If you’re unfamiliar with Advertising Week it can best be described as the world’s premier annual gathering of marketing and communications leaders each year in New York City. If you’re like me and can’t make to NYC this week, you’re probably following the event closely via blogs and social media – particularly interested in the mobile marketing/advertising tidbits.
The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with a labor dispute – this time with its officials.
Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin
With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.
Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.
The annual celebration of all things Texas, the Texas State Fair, kicks off later this week. With staples like Big Tex and Tiny Tim, err, Tina, the State Fair draws an average of 3 million visitors every fall. With more than 125 years of proven success, the State Fair and its organizers know their audience, brand and consistently deliver on their promise of providing the people of Texas with a fun, worthwhile time every fair season.