Music’s Increased Role in Advertising

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An infectious beat, a attention-grabbing high note, something to grab a viewer’s attention and temporarily halt them in their tracks as they reach for the Guide button during their favorite program’s commercial break – that’s the old definition of music from a commercial. Now, brands want the songs in their spots to impact the viewer beyond the length of the commercial.

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by Daniel Sweeney | posted | in Advertising & Marketing
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Engaging Users With Twitter’s New Profi...

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Tuesday morning saw Twitter CEO Dick Costolo take to NBC’s airwaves to announce the latest updates to the site’s profile pages. Despite earlier changes as recently as this past February, the social network is again updating page layouts.

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