Mobile Marketing & Succeeding on the Sec...

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According to a March 2012 Nielsen report, more than 50% of U.S. consumers are now using smartphones. With  statistics like this, it’s easy to understand why the shift to the second-screen is a hot topic among advertisers and marketers. Mashable goes so far as to call the second-screen and mobile devices the “Marketer’s Holy Grail.”

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by Daniel Sweeney | posted | in Advertising & Marketing
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Throwback Thursday: Nissan’s “You...

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Throwback Thursday is upon us and in addition to adding a hilarious, retro photo from Duncan/Day’s early, er, days to our Facebook page, I’m going to start giving a weekly salute to some of my favorite throwback advertising and marketing campaigns here on the Duncan Daily.

Today I’m taking a look at Nissan’s 1996 television commercial hereby referred to as Toys. Toys, developed by TBWA Chiat/Day, was one of my favorite as a child. Though I wasn’t in the market for a car (my Huffy got me around just fine), I was enamored with the commercial.

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