Scary Good Advertising From Horror’s Finest

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With Halloween just around the corner I’ve upped my consumption of all horror-related media this week. From Sunday’s glorious episode of The Walking Dead to setting the DVR to record each night of AMC’s Halloween marathon this week, I’m all about the thrills and chills from now until October 31.

Not just a fan of the films, I’ve always appreciated the way studios have positioned their horror films – going from disturbing (Saw) to tongue-in-cheek (Scream). In a genre where tropes are prevalent and originality is hard to come by, off-the-wall promotional tactics and strategies help distinguish a film or television show from similar ones.

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Throwback Thursday: ‘Wreck-It RalphR...

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“Despite nostalgia’s bittersweet rap and the oft-heard advice to live in the moment, studies suggest that the occasional detour down memory lane can give your spirits a significant lift,” says Marina Krakovsky in a 2006 article in Psychology Today.

In advertising, when trying to establish a connection between a customer and a brand, nostalgia can be an incredibly valuable tool.

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Red Bull Takes Its Brand To New Heights

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Hero. Inspiration. Just two of he words linked to daredevil Felix Baumgartner this week. In every picture or description of Baumgartner and his record-setting dive you’ll see one other name included alongside his – Red Bull, the primary sponsor of the event, dubbed Red Bull Stratos.

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by Daniel Sweeney | posted | in Advertising & Marketing
tagged , , , , , | permalink.

The Dallas Cowboys & Taking Creative Risks

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As a fan of the long-suffering Fighting Gamecocks of South Carolina  and the perennial underachieving Atlanta Falcons, let me be the first to issue a message of condolence to my Duncan/Day and DFW brethren for the hit their Texas Longhorns and Dallas Cowboys fandom took this past weekend.

I’m at a loss for words on the Longhorns, but there is a silver lining to the Cowboys’ loss to the Ravens on Sunday – the lessons in risk-taking we can all take from the head Cowboy himself, Jason Garrett.

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