A recent study, commissioned by eBay’s UK office, predicts that in 2014 the site’s sales coming directly from social media will climb to £290M, roughly $460.6M. That’s a boost of more than £90M ($143M). While an increase in traffic and … Continue reading →

Many colleges started class back this week and with the another school year beginning comes another crop of freshmen, the latest addition to the seemingly ever-present market that’s become more and more focused upon in the age of the smart … Continue reading →

Viral videos, life-size cutouts, ten-story billboards, direct mailing pieces, custom logos and promotional collateral galore. If you’re looking for innovative marketing and PR campaigns with some real passion and spirit behind them, look no further than college football’s annual Heisman … Continue reading →

When coming up with the seemingly perfect marketing campaign or promotion we’ve all been there – searching for that one idea that just screams YES. Some troll blogs, some read the trades, other just sit in silence and wait for … Continue reading →