Creative Strategy
How can we best get your message out to your customers? Through our creative strategy development we’ll identify the most effective ways to reach your audience and drive home your company’s message.
Corporate Communication Strategy
In order to develop the most effective strategy, we’ll first look at the methods you’re currently using to relay information to your employees, consumers, management and shareholders. We’ll then outline how best to maintain and support your company’s same message throughout all communication avenues and outlets.
Social Media Strategy
With close to one billion users combined, Facebook and Twitter are growing more and more popular each day. Social media gives companies the incredible opportunity to participate in two-way conversations with consumers and gain valuable feedback. By taking a close look at your customers and competitors, our team can optimize your social media presence.
Branding/Brand Strategy
Who are you? What do you do? How do you do it? What’s your specialty? What are your company’s beliefs? Your culture? Your goals? Your values?
We know what you’re thinking, “Enough with the questions! Is this 20/20 or Duncan/Day!?!”
It may seem a bit overwhelming, but answering each one of these questions is an integral part of developing your company’s overall brand.
A strong brand and corporate identity should:
- Maximize your exposure to new business and potential employees
- Reinforce your positive reputation with current clients and customers
- Give your company a personality with which individuals can identify
At Duncan/Day we use our proven research and relationship-building process to help you answer all of these questions and create your brand. Our overarching goal is to carefully craft the most compelling and consistent brand experience for your audience.
From ads to brand concepts to collateral, our experienced team of “Brandmothers” will take you through the ABCs of brand building and implementation.
History
Before jumping into the creative process it’s best for us to get a good feel for your company’s identity.
We’ll start our research by taking a look back at your history. The key here: If you’ve got it, flaunt it. We want to see your past awards and successes, clientele, leadership and personnel.
By looking back at your company’s roots, our team gains a valuable perspective and roadmap that shows us how your company found itself in the position it’s in today.
Internal Analysis
Often forgotten in the branding process is the internal perception of the company.
We’ll put on our journalist caps and do our best Barbara Walters impression by interviewing employees and analyzing your current collateral. Our internal analysis will give us a better idea of your company’s current culture and goals.
It’s important when profiling your company that we examine your strengths, weaknesses, opportunities and threats (SWOT). A SWOT analysis allows us to identify your company’s best attributes and incorporate them into your brand.
External Analysis
Who is your target audience? What do your customers think of your company? What draws them to your business? Why are your customers loyal? What makes your business unique?
With our external analysis we’ll outline your industry landscape, identifying your markets and profiling your competition.
Looking at your business with a new perspective lets us point out industry trends that will ideally give your company an advantage when positioning its new brand. And who doesn’t like that little extra boost?
Brand Discovery Statement
Everything we learn in the first three steps of this process will lead us to discovering your unique positioning in the industry marketplace. Once we’ve accurately identified the qualities that set your company apart from the competition, it’s time to craft your brand discovery statement.
Your statement should present a deliverable, yet memorable, promise. We strive to create a strong brand statement that is both relevant in today’s corporate landscape and flexible enough to evolve along with your company.
Creative Process
When we’re done hitting the books with our comprehensive review of your history, internal/external analysis and future projections, we’ll begin the creative process.
Brand concepts. Collateral. Graphics. Style guides. Website design. After our extensive research process our crack creative team will start designing your brand.
Implementation
Once we’ve got the green light from you on all of the new brand concepts, it’s time to kick the tires and light the fires. Equipped with new collateral, promotional copy and social media content, we’ll start implementing your brand through a variety of channels. With relentless imagination and relevant solutions our compulsive creators will start getting the good word out about your brand all across the industry and interwebs.
Our team has years of experience in developing all types of brochures, newsletters and print ads. Our creative process will deliver the highest quality print collateral that is both compelling and engaging.
Radio
A brand identity is already an extension of your company, but adding an actual voice to that identity can be somewhat difficult. Our production pros will ensure that your company’s voice will be heard, both literally and figuratively.
Outdoor
Our team will develop the artwork, copy and layout for all of the outdoor ads and promotional pieces you need. We’ll take care of the billboard so you can focus on business.
Graphic Design
Our professional, top-of-the-line graphic design work will ensure that your ads, collateral and logos won’t just pass the eye test, they’ll ace it.
Copywriting
Some quick copy for an ad? A few lines for a promo piece? Fresh social media content? We can provide you with any type of copy you might need. We’ll take a close look at your company’s brand to ensure that the copy we develop falls directly in line with your company’s current voice.
Public Relations
From composing and distributing press releases to developing a crisis communications plan, our team can handle every aspect and angle of your company’s public relations.
Promotional Items
Through our custom creative and design processes we’re able to develop the highest quality of promotional collateral that is engaging, unique and consistent with your company’s brand. After the creative process has met all of your standards, we will oversee the sourcing, production and delivery of all of your promotional pieces.
Fulfillment
With our wealth of experience and working partnerships we can ensure your company receives the highest quality logistical coordination and inventory management.
Direct Mail
Direct mail campaigns are critical to building and maintaining customer relationships and attracting new business. By pinpointing your target market and providing you with custom design, we’re able to optimize your campaign and the response it receives.
Point-of-Sale
Attraction and engagement are the goals here. By closely examining your customer base, we’ll develop point-of-sale materials that will be customized to grab the attention of the potential customer and push them closer to a purchase decision.
Trade Shows
Whether it’s handouts or signage for your booth, the trade show materials we create for you will maximize your exposure and boost your interaction with show attendees.
Experiential
With product information and customer reviews being more accessible now than ever before, consumers want more than just advertising fluff. The majority of people want to interact with, feel or see a product for themselves; they appreciate advertisers and companies who think outside of the box, with a twist on a taste test or a live marketing event. Experiential marketing brings customers in contact with a product and conveys a brand’s characteristics through an experience that requires the consumer to take action.
Media Buying/Planning
How can we best reach your customers? What media are your customers engaging in? The goal of effective media buying/planning is to have your company’s products and services be most visible to your current customers and prospective clients. Once we’ve identified your target market, we’ll examine which media they most frequently engage in and look for valuable ad space within those channels, publications or websites.
Online Strategy
In the constantly connected, wired world of 2011, a well-defined online strategy is critical to a business’s success. By looking at the websites most frequented by your customer base, we can develop an online strategy that will strengthen your visibility and online presence.
Web Design
Your website is one of the first things a potential customer may see about your company. Your site needs to be creative, engaging and informative at the same time. We can help you take your brand and transform it into a wholly functioning dot-com extension of your company, beautifully toeing the line of creativity and functionality.
Web Development
Your website can speak volumes about your business. In addition to being flashy and eye-catching it must also be functional. Our web development pros specialize in coding, CSS, HTML and JavaScript and can apply their years of experience to your site, ensuring that it boasts maximum efficiency.
Social Strategy/Engagement
Just as important as initially creating social media profiles is maintaining these pages and populating them with engaging content. With a social strategy as your roadmap of engagement, you’ll be able to keep a closer eye on industry trends, consumer habits and the long-term goals of your social media campaign.
SEO Content Writing Extensive research and targeted keyword writing allow us to maximize your company’s exposure in search engine results and boost your overall SEO. With the majority of search engines primarily focusing on content for results, creative and relevant web copy is essential to a business’s online success.
Banners and Search Ads
Banner and search advertisements are among the most effective and popular ways to promote your business’s catalog of goods and services. With creative copywriting and custom design we’ll deliver a banner or search ad made specifically to capture the attention of your niche market.
Search Engine Optimization
Search Engine Optimization is a significant part of introducing your business to new customers and maintaining your strong position within the industry. SEO gives you the opportunity to present your company before those individuals specifically looking for the products and services your business offers. By looking at your demographic and the terms currently being used to find your company and others in the industry, we will be able to develop a customized SEO plan for your business.
E-mail Marketing
Who’s opening your e-mails? Who’s reading your messages? Who’s clicking through the links? With our e-mail marketing service not only will we help you design a layout that will maximize readership and engagement, but we can also take a closer look at valuable metrics that will help us optimize your campaign.
Video Production
From script development and shooting to editing and postproduction, the Duncan/Day team can help you meet, and ultimately surpass, your goals in all aspects of the video production process.
