January is the month of new beginnings. This time of year, you’re likely to hear a lot of admirable personal resolutions. Everyone around you promises to hit the gym more, eat cleaner, be a better friend, or make other personal strides. These are all wonderful goals, but what about business resolutions?
Make 2016 the year of your brand by setting and achieving these brand goals:
1. Improve Your Social Media Marketing
If your brand has absolutely no social media presence, put “get a Facebook page for my business,” on the very top of your to-do list. However, simply having a Facebook page for your brand isn’t going to cut it anymore. Decide how you are going to make your brand stand out in the crowd, make a plan, and implement it.
Will you boost at least one post each week? Will you resolve to have x-number of followers by the end of the year? Establishing attainable and measurable goals will be key to keeping this resolution.
2. Get Blogging
If your brand does not already have a blog, change that this year. First of all, a blog page gives you valuable and relevant content to share on social media sites. Secondly, it gives Google what it wants: good content. That means higher rankings for your website!
If you already have a blog, you may want to evaluate what works and what doesn’t, and adjust accordingly. For example, you might find that more blog posts would help your SEO or that different topics would benefit your audience more. There’s always room for improvement!
3. Optimize for Mobile
Does your website look as good on an iPhone as it does on an iMac? If not, it’s time for a change. After all, you only get one chance to make a good first impression. With more and more people using smart phones and tablets to access your site, many of those first impressions will take place on mobile.
The good news is, you don’t have to achieve any of these goals alone. Duncan/Day can help you revive your social media presence, revitalize your blog, and bring your website up to speed. Contact us today to see what we can do for you. For more tips and information, follow us on Facebook, Twitter, LinkedIn, and Instagram.