Starbucks has switched to red cups, there’s a chill in the air, and it’s dark outside before 6pm. You know what that means; it’s time for businesses to start rolling out their holiday marketing.
Before you get started, however, it’s important to know what to expect from this season. Here are a few statistics to keep in mind as we head into the busiest time of the year for shopping.
1. Adobe Predicts a Record-Breaking Season
Every October, Adobe releases its predictions for the upcoming holiday season. This year, Adobe predicts that online sales will reach a record $83 billion. This would mark an 11% increase over last year’s online holiday sales.
As we go further into the digital age, it should come as no surprise that online shopping continues to grow. Shopping from home saves the consumer time and keeps them from having to face the large holiday crowds. Often, shopping online saves consumers money as well, with an average discount of 27%.
These online shoppers won’t just be browsing from their desktops and laptops either. Retailers should make sure their sites are mobile friendly, as 51% of these online sales are predicted to come from mobile users.
2. Nearly All Shoppers will Go Online at Some Point
The experts at Adobe aren’t the only ones predicting a big season for online retailers. Others are predicting that 92% of holiday shoppers will go online either to research or buy products. That number is astonishing!
Additionally, nearly half of shoppers say they do their shopping before Cyber Monday. This means that if there are any issues with your website, the time to fix them is now!
3. Give Online Shoppers a Good Deal
At this point, it’s quite clear that online shopping is going to be huge this season. Online retailers can count on shoppers visiting their site. But what can you do to get these shoppers to buy from you?
According to a report by UPS, shoppers will take action when offered free shipping. Customers are willing to take a slower shipping speed in order to receive free shipping. On average, these shoppers are willing to wait seven business days. Consider this when designing your holiday sales this year.
4. It’s a Great Time to Gain New Customers
In 2014, half of survey respondents were open to buying from a new retailer in the holiday season. That same year, 41% of shoppers actually did purchase from a retailer they had never bought from before. That number was significantly increased from 2013.
That’s great news for retailers looking to expand their customer base. With the right branding, marketing, and website, smaller businesses can gain a fair share of new fans.
5. Shoppers to Spend Big This Year
The National Retail Federation predicts that shoppers plan to spend an average of $463 this year on their families. This is up a few dollars from the record-breaking $458 per shopper last year. Interestingly, shoppers also plan to splurge on themselves this year.
In fact, they are expected to spend an average of $805 each. This means that about $342 will be spent on themselves. They deserve a little reward after all that holiday shopping, right?
If you need help making sure your digital marketing is perfect for the holiday season, make sure to call Duncan/Day. For more important marketing information, tips, and news, follow us on Facebook, Instagram, and Twitter.