Throwback Thursday: Pepsi’s New Generation

The rivalry between Coca-Cola and PepsiCo has been played out in the public eye for more than 30 years. The battle for soft drink superiority, dubbed the Cola Wars, reached its peak in the 1980s with a series of ads where the companies took explicit shots at one another.

Having seemingly lost steam over recent years, the battle lines appear to have been redrawn in the form of a few Pepsi Max television spots – positioning the zero calorie Pepsi drink against its Coca-Cola counterpart, Coke Zero. But still, the tension is nowhere near the Cold War-heights it was at in the 80s and early 90s.

So let’s take a trip down memory lane, to a time when MTV actually showed music videos, “jeggings” were just called “tights” and you either pledged your allegiance to the Pepsi generation or vowed to buy the world a Coke.

The year was 1991. Home Alone had just been released on VHS after breaking box office records during the 1990 holiday season. In the video version of the Christmas classic, young Kevin McCallister was alone no more – accompanied this time by a 90s-tastic Pepsi commercial that preceded this version of the film.

Rap music? Skateboards? Neon clothing and rad attitudes? What isn’t to love about this spot?

Not only is the ad full of nostalgia and sass, but it’s one of many chapters in the storied Coca-Cola/PepsiCo rivalry that continues fascinate fans and advertising aficionados alike.

(H/T Business Insider, NBC News, The Economist)

 

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