If you’re unfamiliar with Advertising Week it can best be described as the world’s premier annual gathering of marketing and communications leaders each year in New York City. If you’re like me and can’t make to NYC this week, you’re probably following the event closely via blogs and social media – particularly interested in the mobile marketing/advertising tidbits.
On Monday, Michael Bayle, ESPN Mobile GM, hosted a panel titled “Enter the Arena: ESPN Mobile”, looking at the current state of mobile engagement and applications as they relate to sports. Joining Bayle on stage was Manish Jha (Mobile NFL GM), Chris Golier (VP Marketing and Strategy, Mobile NHL) and Adam Ritter (SVP, Mobile at MLB).
In the cases of “The Worldwide Leader in Sports” and the three major professional sporting leagues, all don’t just have customers – they have dedicated fans. Hearing how each company engages fans through the mobile platform should prove valuable for any company who uses social media.
Unfortunately, as I’m writing this, notes and video from Monday’s panel have yet to be posted. I’ll be sure to update the post as soon as they’re made available.
However, falling directly in line with the topic of mobile engagement, David Gwozdz (CEO, Mojiva) has penned an excellent article looking at the challenges advertising on mobile devices present and how the subject will be approached this week.
Looking at both the problems and opportunities presented by the smartphones and tablets, Gwozdz excellently sums up mobile marketing with the following:
The reality is that mobile advertising will continue to be a challenge; it will be hard to navigate through the muddle of what mobile users want, how they want to receive information, what types of ads will resonate with mobile users and other relevant information. But the good news is that more agency heavyweights the likes of Publicis, Saatchi and R/GA are becoming believers in what mobile can do not only to engage consumers, but to deliver that all important metric, or result, of sales. (Huffington Post)