Monthly Archives: September 2012

Music’s Increased Role in Advertising

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An infectious beat, a attention-grabbing high note, something to grab a viewer’s attention and temporarily halt them in their tracks as they reach for the Guide button during their favorite program’s commercial break – that’s the old definition of music … Continue reading

by Daniel Sweeney | posted | in Advertising & Marketing
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Engaging Users With Twitter’s New Profi...

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Tuesday morning saw Twitter CEO Dick Costolo take to NBC’s airwaves to announce the latest updates to the site’s profile pages. Despite earlier changes as recently as this past February, the social network is again updating page layouts.

The Cowboys Know Advertising

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Named the NFL’s highest valued franchise by Forbes in 2011 for the fifth straight year, the Dallas Cowboys are one of the country’s most visible sports franchises. With sponsorship revenues topping $50M annually, Cowboys owner Jerry Jones clearly understands the … Continue reading

by Daniel Sweeney | posted | in Advertising & Marketing
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