The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with … Continue reading
Monthly Archives: September 2012
Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to … Continue reading
Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.
The annual celebration of all things Texas, the Texas State Fair, kicks off later this week. With staples like Big Tex and Tiny Tim, err, Tina, the State Fair draws an average of 3 million visitors every fall. With more … Continue reading
Baseball and pizza. Show a 4-year-old me those two things and you’ve instantly got my attention. Now, the Peter, Paul and Mary didn’t really do much for me back then, but hey, it worked for this Pizza Hut spot.