Monthly Archives: September 2012

The NFL, Replacement Refs & Public Relations


The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with … Continue reading

From Customer to Brand Fan – Part Two


Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to … Continue reading

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