One month into the New Year and we’re already about to take a major step in seeing which mobile marketing trends will sink or swim in 2012. Today I’m taking a look at three of the biggest trends in … Continue reading →

Aside from the holidays, I count the NFL Playoffs as my favorite time of year. But while I’ve been enjoying the games and watching my beloved Falcons flounder yet again, I’ve been taking a few notes as well. In addition … Continue reading →

Friday the 13th, the date universally associated with fear, terror and men with hockey masks who have serious anger management issues. Since we don’t have any machete-wielding maniacs to worry about (not today anyway), the closest thing to a nightmare … Continue reading →

Social media marketers could all learn a thing or two from the produce business: Freshness is key. Add in a dash of the timeless advertising adage content is king and you realize that when it comes to social media marketing, … Continue reading →

We all know about the phenomenon that Super Bowl advertising has become. It’s become as big of an event as the game itself. While the playoffs to determine the two participants in this year’s Big Game just started this past … Continue reading →