As early as tomorrow, Nov. 1, the lights could go out on FOX’s cable networks in DirecTV subscribers’ homes. All over a little contract tussle. DirecTV isn’t budging on its stance to not meet FOX’s supposed demands for a 40 … Continue reading →

New campaigns from Coca-Cola and Heinz are going the extra mile to add a personal touch to their brands.

Developing an advertising campaign or marketing plan for one particular demographic can prove to be rather difficult. One must cater to the personalities of a particular sect, while being careful not to step on any toes in the process. With … Continue reading →

The malt beverage Four Loko has been stirring controversy for the better part of two years now due to its unique blend of caffeine and alcohol content. The drink’s parent company, Chicago-based Phusion Projects, has received an unprecedented amount of … Continue reading →

Talk about a two-for-Tuesday! The video below is part of a cleverly crafted viral campaign featuring two of our favorite things: The Black Keys and Bob Odenkirk, more commonly known as Saul Goodman, the slime ball lawyer from Breaking Bad.