Blue chip. Franchise cornerstone. Future All Star. These are a few of the titles Logan Morrison has been tabbed with in the past. Pariah. Problem child. Tweetaholic. New terms of endearment used to describe good ol’ Logan these days.
Morrison has been all the buzz on the interwebs these past few days, not because of the moves he’s been making on the field, rather moves off the field – specifically his recent move from the Majors back to the minor leagues.
LoMo, an upstart leftfielder for the Florida Marlins, was demoted to the club’s AAA-affiliate, the New Orleans Zephyrs, this past Saturday, despite ranking second on the team in home runs at 17.
Since the KC native put up solid if not spectacular stats in what would’ve been his first full season, widespread speculation is that his big mouth, as opposed to bat, is to blame. And with his Twitter account (@LoMoMarlins) currently followed by more than 64,000 individuals, attempting to silence the sometimes-slugger is no small feat.
Lashing out about a hitting coach’s firing, openly questioning the leadership of a team veteran – just two tweets that were sure to have the front office fuming. There are 8,000+ to sort through, when you find the time.
Now let’s look at a few more numbers. The Florida Marlins are infamous for their lack of fans and embarrassingly low attendance figures. Averaging just over 18,000 fans a game, the Miami-based club presently ranks dead last in MLB attendance. Considering the Fins have closed three of the last five seasons at bottom of the very same cellar, it’s familiar territory.
The official team Twitter account (@Marlins) has almost 10,000 followers. To put that total in perspective, the Oakland Athletics (@Athletics), proud owners of the league’s second lowest average attendance, have just under 22,000 followers – still close to 44,000 less than Logan Morrison.
Even if you aren’t familiar with Twitter, you can look at the raw numbers and see how this breaks down, 64,000 > 10,000. The Florida Marlins draw little interest from fans and are often described as “boring.” On the other hand, Logan Morrison’s engaging, outgoing personality has earned him thousands of fans in a short period of time. Seems like a match made in Heaven, if only the Marlins valued unfiltered 140-character streams of consciousness as much as on-field contribution.
What we’re left with is a true testament to the power of social media, ultimately more important than millions of dollars and the trajectory of a potentially promising career. And if you support free speech in it’s rawest form, unbridled youthful enthusiasm and/or train wrecks to regret with age, then one more thing: #FreeLoMo